While trendy car paint colors come and go, it seems most car owners play it safe and stick with the classics. Over the years, there are three popular paint colors that have continued to dominate the charts.
According to a study conducted by iseecars.com, here are the most popular car paint colors of 2023.
- White (25.8%)
If you take the time to notice, there are an awful lot of white cars on the roads today.
White is one of those classic colors that has stood the test of time. It looks great on any type of vehicle showcasing an understated elegance.
To bust a myth, white doesn’t hide scratches or dirt. In fact, it actually takes some work to keep it looking clean. On the plus side, white paint reflects sunlight to help keep your car cooler on those steamy summer days.
If you choose white car paint, it shows you are sophisticated and classy, yet cautious and conservative. - Black (22.3%)
Black comes in second for the most popular car paint color nationwide, and another classic choice.
There’s nothing that says cool more than a sleek, clean black car, but it’s really hard to keep it looking that way. Black does a better job than white at hiding dust, minor scratches, and even small dents.
Black absorbs heat so prepare to get toasty. Over time, the paint fades from the sun and weather conditions.
Driving a black car demonstrates power, confidence, and authority. On the flip side, you may also be seen as a rebel with a secretive, mysterious side. - Gray (18.4%)
Gray is literally the gray area between black and white and is the third classic color choice.
While gray is a neutral, pleasant color, it can be described as status quo, boring, or dull. Gray is far easier to keep clean than either white or black and holds its value well for resale. Gray can hide dirt and minor scratches pretty well.
If gray is your car paint choice, it speaks volumes about those good character traits of being reliable and rational. But it also says you may be indifferent and yes, dull. - Silver (12.1%)
Silver takes fourth place and what’s interesting is that it seems to be a more futuristic version of gray.
Like gray, silver also hides dirt and scratches well and reflects heat and light, but the car paint may lose its initial luster over time. Unlike gray, silver is perceived as modern, hip, and innovative.
If your car is silver, you are seen as optimistic and easy-going, yet possibly vain and superficial. - Blue (9.5%)
Blue car paint rounds out the top five most popular colors.
Blue is the first color to step out of the white/black/gray scheme and is looked upon as serene, soothing, and calm. However, blue is about as difficult to keep clean as black and doesn’t hide much dirt or dust from the finish. Dark blue car paint may also fade over time.
If you drive a blue car, it highlights your intelligent, sincere, and stable qualities. On the other hand, you may be perceived as too conservative, passive, and predictable.
Conclusion
No matter what car paint color you choose, the goal is to keep it looking pristine for the life of the vehicle.
For all your car paint needs, reach out to the experts at Downtown Collision in Santa Rosa.